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keiko yoon
Hogwarts is My Home
AW 2019
A youth holiday collection created for the unisex co-ed space in Target stores. The theme was based on the gift of giving, highlighting the main character from Harry Potter.
I created the direction for the overall theme, colors, design elements and item types, based on the previously launched BTS collection a year before. I collaborated with the Marketing team on the verbiages used in the presentation.
During the project timeline, I worked with teams of apparel and accessories designers to create the development. The final assortment was edited and curated by me.
The model images were specifically shot for this collection; however, the majority was digitally edited by me in order to meet the internal deadlines to collaborate with other departments.
Capsule
Designs
Directions
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