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415.866.7441   keiko272@gmail.com

                                                                                                

Professional History

Bioworld Merchandising, Irving, TX

Creative Director

February 2017 - Present

  • Created macro directions for colors, silhouettes and graphics for seasonal preparation for the Juniors and Girls Apparel department.

  • Partnered with Product Development and Sales to strategize effective speed-to-market solutions.

  • Presented in the seasonal sales discussions with retail partners in order to increase the company's market share in the Apparel division. 

  • Negotiated with brand partners in order to gain expanded rights and to align on creative directions for retail clients.

  • Collaborated with Marketing to create successful photoshoots from planning to edits. 

  • Drafted efficiency plans in divisional design process and workflow.

  • Monitored departmental productivity in design output and departmental growth.

  • Partnered with external trend provider and online data base to facilitate data-driven directions.

  • Participated as a lead in the product sustainability effort.

Category Manager

March 2015 - February 2017

  • Led seasonal development for the Juniors and Girls Apparel categories under the directions of the V.P. of Product Development.

  • Led account-specific, Juniors and Girls Apparel special make up projects requested by Sales.

  • Led new license projects requested by Brand Management. 

  • Participated in the retail sales meetings to present seasonal recommendations for the categories. 

  • Conducted market research to find the most recent innovations.

  • Attended photoshoots.

  • Created training manuals for newly hired designers. 

  • Managed designer-ready tasks in the product lifecycle system. 

  • Collaborated with Product Development to monitor the sampling WIP to ensure timely arrival of new prototypes.

Sr. Graphic Designer

April 2014 - March 2015

  • Created design development based on incoming requests and led overall creative output.

  • Maintained timely completion of designer-ready tasks in the product lifecycle system. 

  • Attended project meetings, sample reviews and interdepartmental meetings for content alignment.

  • Attended selected retail meetings.

  • Conducted store surveys to provide the most recent competitive landscape.

  • Assisted in conducting market research for the most recent innovations. 

Graphic Designer

November 2008 - April 2014

  • Created design development based on incoming requests.

  • Maintained timely completion of designer-ready tasks in the product lifecycle system. 

  • Attended project meetings and sample reviews.

  • Conducted store surveys to provide the most recent competitive landscape.

  • Created tech packs for sampling and production. Communicated with factories on sample evaluation and sourcing needs.

Manuel Designs, Frisco, TX

Assistant Designer

August 2007 - 2008 October

  • Created seasonal screen print graphics for the core line. 

  • Worked with the Directors to sketch silhouettes for the luxury line. 

  • Assisted the Designer in creating tech packs for styles offered in the core and luxury line.

  • Communicated with domestic and oversea factories for sampling.

  • Attended sample WIP meeting with the European team.

  • Approved lab dips for seasonal colors. 

  • Attended fabric trade shows and worked with Product Development in sourcing materials.

  • Attended fit sessions and took notes for further revision needs. 

  • Attended model auditions. 

  • Trained interns and managed their daily projects. 

Abby Ferrin, Dallas, TX

Design Intern

2007 April - August

  • Created patterns for sampling and production under the supervision of the Chief Patternmaker. 

  • Assisted the Chief Patternmaker in creating markers and cutting.

  • Assisted the Designer in creating fashion sketches for marketing purposes.

  • Assisted seamstresses in sewing product and maintaining the equipment.

  • Managed visual merchandising for the showroom front.

  • Delivered product to department stores and local boutiques.

  • Attended fabric selecting sessions. 

  • Participated in trunk shows and promoted sales. 

  • Attended fashion shows and assisted in dressing rooms. 

Henry III Generations, Dallas, TX

Freelance Designer

2006 August - 2007 February

  • Created fashion sketches based on the directions of the Designer. 

  • Created tech packs for the signature premium denim line. 

  • Assisted the Designer in selecting fabrications and wash treatments.

  • Designed the brand logo. 

Various clients, Dallas, TX

Freelance Designer/
Patternmaker

2005 - 2006

  • Created custom bridal dresses from design ideation to finished garments.

  • Created fashion sketches.

  • Provided patternmaking services for local designers.

  • Provided finished sewn samples.

BCBG, Los Angeles, CA

Design Intern

2005

  • Assisted the Associate Designers in creating sketches and tech packs.

  • Applied hand-sewn trims to selected samples. 

  • Organized swatch trim libraries.

  • Assisted the Patternmakers in draping and creating patterns.

  • Assisted in interdepartmental deliveries.

  • Attended washing facility visits and sample evaluations. 

Education

Art Institute of Dallas, Dallas, TX

Associate of Applied Arts in Fashion Design

With Distinction

​

Art Center of College, Pasadena, CA

Bachelor of Fine Arts in Illustration

With Honors

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